Creative, strategic integration.

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Schhh… it’s for adults only.

The Schweppes Short Film Festival Bar - with a twist...

The Schweppes Short Film Festival Bar - with a twist...

In a world dominated by perceptions of carbonated beverages being “fizzy pop for kids”, Schweppes was not being consumed at adult occasions. Something resonant needed to happen to remind the audience of the timeless, adult sophistication of Schweppes. The web was the perfect medium to deliver content unashamedly targeted at adults. The team at Mojo created an online-only Short Film Festival, featuring filmic stories that reflect adult experiences and aspirations, leaving the audience intrigued, invigorated and wanting to know more.

Our team was asked to “invigorate” the relatively static site. Amongst a slew of enhancements, we added an intriguing, sophisticated and entertaining Bar experience… with more than one twist. Visit the site to see what I mean.

With over 1.4 million unique visitors to date, at an average of 7.6 minutes on site, that’s 10 million minutes of brand engagement.

Drawing a line in the sand.

As a precursor to the launch of a new campaign for Steinlager Pure, iconic words from the late Prime Minister of New Zealand, David Lange, were writ large in the sand on New Zealand’s shore.

Giving your mate a wake up call.

Everyone has a mate who is a bit of a shambles in the morning.

We helped give them a bit of a wake up call – in the form of a personalised video from a no-nonsense character, who knows their name, mocks their morning mocha, and gives them a simple solution: wake up and drink Tararua Real Iced Coffee.

Face to Face with the Australian Cricket Team

We adapted the ground-breaking 2007 Weet-Bix All Blacks Face2Face campaign to create a site that let Australians face up to their cricket heroes via the web or mobile, to see which one they most resemble.

Meet the Robinsons

Capturing the spirit of adventure and excitement of the film, Meet The Robinsons takes you on a treasure hunt to the future.

Play / Pause with Millennium Copthorne

Ancillary to the corporate site, this blog-based travel journal is packed with local ideas – supplied by hotel staff, and delivered from two points of view: do you want to play, or pause?

HAcKeD Cd

It might look safe and secure from the outside now, but there’s no reason to believe the hackers haven’t already been and gone…