Who wants to be treated like a number? Nobody – that’s who. That’s why Virgin Mobile came to Publicis Digital for help with bringing the idea of a digital Members’ Lounge to life.

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As the iconic underdog battler brand on the Australian mobile scene, Virgin Mobile had all the right in the world to leap into social marketing boots and all. Our team at Publicis Digital in Auckland – Andre, me, Jeremy and Rochelle – conceptualised and designed an approach designed to break through the corporate culture and treat Virgin Mobile “members” like, well, rock stars.

Based in a slick, ultra-fluid site built by our team in Australia, and driven via a Twitter feed packed with surprise gigs, topups, freebies, shoutouts and more, the Members’ Lounge leverages Virgin’s unique personality and familiar rock star personality to create what was at the time a completely new style of customer retention community, pushing highly customised content and offers to Virgin Mobile customers – or should we say, members. One of those wonderful projects when strategy, ideation, design, development, the web tools to make it happen and a fully engaged client results in something really cool. Me likey.

Not your ordinary website or not your ordinary beer: when Steinlager Edge debuted as the mid-strength beer for those living life to the full, we knew we had to pull something out of the bag to not only help explain the product benefit, but to cut through with an idea that actually added value to the web experience, rather than interrupting it.

In a world dominated by perceptions of carbonated beverages being “fizzy pop for kids”, Schweppes was not being consumed at adult occasions. Something resonant needed to happen to remind the audience of the timeless, adult sophistication of Schweppes. The web was the perfect medium to deliver content unashamedly targeted at adults. The team at Mojo [...]

As a precursor to the launch of a new campaign for Steinlager Pure, iconic words from the late Prime Minister of New Zealand, David Lange, were writ large in the sand on New Zealand’s shore.

Everyone has a mate who is a bit of a shambles in the morning.

We helped give them a bit of a wake up call – in the form of a personalised video from a no-nonsense character, who knows their name, mocks their morning mocha, and gives them a simple solution: wake up and drink Tararua Real Iced Coffee.

It might look safe and secure from the outside now, but there’s no reason to believe the hackers haven’t already been and gone…

Sometimes the sexiest thing you can do for a brand is make it easy for people to find it, understand it, like it, and buy it.

We adapted the ground-breaking 2007 Weet-Bix All Blacks Face2Face campaign to create a site that let Australians face up to their cricket heroes via the web or mobile, to see which one they most resemble.

I’ve always maintained an idea should relate, somehow, to its surroundings. In this instance, we managed to embed the idea right into its context.

Capturing the spirit of adventure and excitement of the film, Meet The Robinsons takes you on a treasure hunt to the future.

Citibank partnered with Singapore’s oldest department store to create the Citibank Tangs Visa – just in time for Christmas.