Vodafone is here to help you do your thing better. But what is your thing? And what if Vodafone could show you all kinds of ways a smartphone might help you do your thing better — whatever your thing might be?

To answer those questions, we set about researching the 30 Things New Zealanders Most Love To Do. Then we turned those discoveries into a whole web of helpful guidance. At the top of the funnel we ran some simple, eyecatching digital ads, connecting to a powerful portal that lived in Facebook and produced a ton of social content (Facebook, Twitter, LinkedIn, Youtube…), plus posters, print ads, intro videos, PR stories, promotional ideas, instore graphics, you name it.

The power of the experience revolves around the fact that everything promotes that genuine Top 30 List — and the complementary Top 10 Business Things. And wherever we could, we featured the classic laid-back Kiwi icon, James Rolleston of Boy fame.

The core of the experience is the Do Your Thing Better portal – where you can pick up to three things you’re into from the Top 30 List, and as James explains, “click through to see all the awesome Apps for your Smartphone, and links to really useful stuff on the Internet” that Vodafone’s found to help you do your thing better. It’s dynamic, so it works across tablet, PC and mobile.

See how Vodafone can help you do your thing better. Head on over to www.doyourthingbetter.co.nz — or if you’re a bit “entrepreneurial”, try www.dobusinessbetter.co.nz.

This project was a massive team effort from the crew at DraftFCB in Auckland, along with the great crew at Vodafone. From channel wrangling to scripts, shoots and edits by way of website QC and checking off every QR code, it’s been a huge project, with heaps of people to thank — especially as it looks like it’s working already…

Choice, indeed!

Sometimes, a little reminder that anyone can help is all we need to jog ourselves out of our comfort zone. So, we sent the Auckland City Mission’s smallest ever fundraiser out onto the streets…

Together, Tourism Victoria and Publicis Mojo created the longest-running tourism marketing programme in the world. The eighteen-year-old ‘Jigsaw’ campaign is now its tenth phase, with the launch of a new chapter: ‘Play Melbourne’ – a story to deepen visitors’ appreciation of Melbourne’s unique creative sub-culture.

Imagine an untouched piece of the purest land in the world, secured in your name – and the chance to pay it a visit.

Taking the iconic but globally tiny Steinlager Pure brand to the world was not going to be easy. Luckily, we came up with a plan that just might resonate with urban dwellers the world over.

We froze $40,000 in a two-tonne block of ice, surrounded it with txt-operated robots, and asked New Zealanders to set the robots to work via txt instructions that acted as donations.

A bit of clever animation transforms a big old SLR into a svelte new G Series full of great reviews; you then grab the photographer’s loupe to see just what the real world thinks of the camera, in detail.

A setup that leverages Virgin’s unique personality and familiar rock star personality to create what was at the time a totally unique customer retention community, pushing highly customised content and offers to Virgin Mobile customers – or should we say, members.

Not your ordinary website for not your ordinary beer: when Steinlager Edge debuted as the mid-strength beer for those living life to the full, we knew we had to pull something out of the bag to not only help explain the product benefit, but to cut through with an idea that actually added value to the web experience, rather than interrupting it.

In a world dominated by perceptions of carbonated beverages being “fizzy pop for kids”, Schweppes was not being consumed at adult occasions. Something resonant needed to happen to remind the audience of the timeless, adult sophistication of Schweppes. The web was the perfect medium to deliver content unashamedly targeted at adults. The team at Mojo [...]

As a precursor to the launch of a new campaign for Steinlager Pure, iconic words from the late Prime Minister of New Zealand, David Lange, were writ large in the sand on New Zealand’s shore.

Everyone has a mate who is a bit of a shambles in the morning.

We helped give them a bit of a wake up call – in the form of a personalised video from a no-nonsense character, who knows their name, mocks their morning mocha, and gives them a simple solution: wake up and drink Tararua Real Iced Coffee.

It might look safe and secure from the outside now, but there’s no reason to believe the hackers haven’t already been and gone…