Vodafone is here to help you do your thing better. But what is your thing? And what if Vodafone could show you all kinds of ways a smartphone might help you do your thing better — whatever your thing might be?
To answer those questions, we set about researching the 30 Things New Zealanders Most Love To Do. Then we turned those discoveries into a whole web of helpful guidance. At the top of the funnel we ran some simple, eyecatching digital ads, connecting to a powerful portal that lived in Facebook and produced a ton of social content (Facebook, Twitter, LinkedIn, Youtube…), plus posters, print ads, intro videos, PR stories, promotional ideas, instore graphics, you name it.
The power of the experience revolves around the fact that everything promotes that genuine Top 30 List — and the complementary Top 10 Business Things. And wherever we could, we featured the classic laid-back Kiwi icon, James Rolleston of Boy fame.
The core of the experience is the Do Your Thing Better portal – where you can pick up to three things you’re into from the Top 30 List, and as James explains, “click through to see all the awesome Apps for your Smartphone, and links to really useful stuff on the Internet” that Vodafone’s found to help you do your thing better. It’s dynamic, so it works across tablet, PC and mobile.
This project was a massive team effort from the crew at DraftFCB in Auckland, along with the great crew at Vodafone. From channel wrangling to scripts, shoots and edits by way of website QC and checking off every QR code, it’s been a huge project, with heaps of people to thank — especially as it looks like it’s working already…