About Greg

Hacking pizza makes for good ideas.

It took nearly three years in my early twenties as a peripatetic dial-a-pizza delivery boy to realise what anybody who knew me could’ve easily told me: I genuinely enjoy connecting with all kinds of people, finding out what they need, and delivering what’s required – pretty much no matter what time it is.

That discovery led me to co-found an award-winning boutique agency, then sell it and leave home to explore the world and meet more people – ending up back in New Zealand after time served at agencies like Wunderman and Profero in Tokyo, Singapore, Hong Kong, and on the Cannes Lions Digital Jury. I’m currently at home with the creative style and family feel of Publicis Mojo, where I work with a crackingly Can-Do team to create anything that moves.

One of the things I remember about the pizza delivery job was that when it came time to feed the team, I used to hack the same old ingredients to craft new pizzas that were far better than those on the standard menu. It’s been my obsession ever since to push everyone I work with to do the same: to satisfy a need by creating something unexpected with the familiar. The results have been wildly creative ideas based on genuine data-driven insights. Radical ideas that change behaviour and get results. I’m not talking tactical ideas, like an idea for a TV commercial; I’m talking about big, innovative, engaging ideas that aren’t easily commoditised. Ideas that not only sell, but ideas that can be sold.

If you want to generate that kind of idea, you require a team with direction and drive. A team that knows where it’s going – and why. And that’s where I can help: as a strategic, data-driven Creative Director, it’s my job to lead teams towards developing radical, relevant, beyond-the-line ideas. Preferably in a company that respects and cultivates extraordinary creative thinking. A company full of people who want to win more awards, for more effective work, for more demanding clients.

Want to know more? Download my CV (PDF)

Outside of work, I live in a cute kiwi villa with a sunny outlook — along with one similarly sweet wife, three crazy kids, four nice bikes and an undefined number of toys (some of which even belong to the kids). My favourite music is probably still Buffalo Daughter, my favourite food is pretty much nattoumaki, and my favourite beer is definitely cold.