When times are tough, it can be easier to turn a blind eye with the promise of “next time, I’ll do something to help – but right now I just need to look after myself”.
Sometimes, though, a little reminder that anyone can help is all we need to jog ourselves out of that comfort zone. So, we introduced the Auckland City Mission’s smallest ever fundraiser – starting with a wee movie…
…and then we sent him out onto the streets to become the embodiment of vulnerability and never-give-up-ness. I don’t want to write an epic about his epic journey; best you click through BestAds to see the case study. I reckon it’s worth it.
I will be forever disappointed that we couldn’t get the Arduino to work with the mobile shield to get people texting a donation to keep him moving to the Mission on that last day. That would’ve been awesome – but cutting-edge stuff on a negative budget is never easy. Next time!