Taking advertising creativity beyond the line

Setting carparks free for the masses

The FCB Auckland Free Parking App

Set your carpark free for anyone to grab -- from any smartphone, anywhere, anytime

Got a problem? I’ve always got a solution. Here’s a perfect example: a web App that lets the crew at FCB free up their unused park for the day, and allows those with the fastest fingers to reserve that spot, on the spot – all from any smartphone, anywhere, anytime.

It’s making leased carparks liquid, in the form of an advanced, mobile-first web App seamlessly integrated with the FCB Intranet. Results? I’ll give you results… it’s an enjoyable, simple to use, robust solution that actually works, with well over 400 parks set free in the first six months, and close to zero parking-related emails.

It’s also a showcase for the way we work to change things, the skills we have in-house to build things, and the joy with which we adopt new things.

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