holden cruze voice activated banner

Take your voice for a drive

Holden Cruze lets you use voice to control the bannerIt was an honour to have this work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprising, though; it used tons of tech to deliver an interactive experience that was actually quite delightful. With voice-activated MyLink control, Cruze pretty much does what you tell it. So, we built a way for people to have a play, and get Cruze to take you on a road trip, via StreetView, with your choice of music. What I love about this is that we simplified the crap out of it: four destinations, four tunes, using existing frameworks and plenty of Google’s existing tech. It gracefully degrades for non-Chrome users, yet still delivers a similar experience. But perhaps best of all, it’s not too clever. Just, kinda… fun. Like the Cruze.

Holden Cruze masthead on the Google Rich Media Gallery
Extraordinary technology, made easy.