It was an honour to have this work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprising, though; it used tons of tech to deliver an interactive experience that was actually quite delightful. With voice-activated MyLink control, Cruze pretty much does what you tell it. So, we built a way for people to have a play, and get Cruze to take you on a road trip, via StreetView, with your choice of music. What I love about this is that we simplified the crap out of it: four destinations, four tunes, using existing frameworks and plenty of Google’s existing tech. It gracefully degrades for non-Chrome users, yet still delivers a similar experience. But perhaps best of all, it’s not too clever. Just, kinda… fun. Like the Cruze.