Taking advertising beyond the line

Fantastic.

Vodafone Fantastic Fridays – the telco’s customer rewards division – threw an exclusive private party, featuring DJ Martin Garrix. And FCB threw together a kick-ass campaign to tell people about it, get them along – and make them feel good.

Big party. Small guestlist. Huge response.

Big party. Small guest list. Huge response.

 

We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue at the door – then brought their mates on board, bumping up everyone’s chances to win.

Print, social, display, and a partnership with local dance station GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.

Sharing the guest list - not just online, but on the streets.

Sharing the guest list – not just online, but on the streets.

 

The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS, even for those who didn’t win.

FINALIST – NZ Marketing Awards 2017

FINALIST, PENDING – NZDM Awards 2017

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