Great CX work delivers seriously excellent results. For example? When you marry a searing insight (panic can cause men to freeze at present-buying time) with killer tech (1st- and 3rd-party data funnelled through a dynamic display platform), you hit the right person, in the right place, at the right time. You show them the right present. And you make them a hero.
You also make your clients a lot of money: driving a 68% YoY increase in enquiries in the week before Christmas, and a 28% YoY increase in bookings.
Here’s a super-cute video of the campaign, made for FCB by Google:
As it says on the FCB website, “To drive growth in the hardest week of the year for travel retailers, we brought together multiple partners and datasets – creating NZ’s most advanced dynamic sales prompt, and driving unseasonal travel purchases for Flight Centre. The result was a major commercial success. It’s also been exported across the Flight Centre global network as an example of how to unlock new travel audiences.
Silver – Most Progressive Campaign
Bronze – Best Use of Data
Bronze – Limited Budget: less than $100,000
Bronze – Retail/Etail
2017 Beacons (NZ Media Awards):
Gold – Retail/Etail
Gold – Best Small Budget