Face to Face with the Australian Cricket Team

Face to face with the Australian Cricket Team

We adapted the ground-breaking 2007 Weet-Bix All Blacks Face2Face campaign to create a site that let Australians face up to their cricket heroes via the web or mobile, to see which one they most resemble.

Highlights:
• Learning the background and hearing from the team about how exciting it was developing the All Blacks version of this with the irrepressible Daniel Lee reminded me of the reasons I chose to join Ogilvy in the first place.
• However. A relaxed bout of to-ing and fro-ing in the selling-in stages left us with the most insanely compressed timeline I have ever, ever seen (and I’ve seen a few)…
• …made worse by the Christmas break — and a freelancer who did “nothing” over a ten-day period. And by “nothing”, I mean “not a thing”.
• Without the incredible willpower, outright skill and incomprehensibly good humour of the lead team (Super Rupert, Farah the Invincible and freelance developer Oscar the Invisible), there is no way the agency would have survived this process.
• And many, many thanks to the rest of the team who kept their own balls in the air, while this project – supporting one of Australasia’s greatest brands and one of Australia’s greatest sports teams – was successfully managed to completion. You know who you are.