Take your voice for a drive

holden cruze voice activated banner

It was an honour to have this work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprising, though; it used tons of tech to deliver an interactive experience that was actually quite delightful. With voice-activated MyLink control, Cruze pretty much does what you tell it. So, we built a way for people to … Read moreTake your voice for a drive

The Longer Conga: gamifying finance

Longer Conga website and game

Faced with refreshing old-school Bonus Bonds (they’re national bank bonds that pay no interest, but reward holders with random cash prizes), we went back to the classics. The existing TV campaign featured a conga line set off every time someone wins a prize. Charged with creating a lead generation campaign to bring a younger audience … Read moreThe Longer Conga: gamifying finance

Play Melbourne. You know you want to.

Together, Tourism Victoria and Publicis Mojo created the longest-running tourism marketing programme in the world. The eighteen-year-old ‘Jigsaw’ campaign is now its tenth phase, with the launch of a new chapter: ‘Play Melbourne’ – a story to deepen visitors’ appreciation of Melbourne’s unique creative sub-culture.

Liquid Carparks: FreeParking, the App

The FCB Auckland Free Parking App

Got a problem? I’ve always got a solution. Here’s a perfect example: a web App that lets the crew at FCB free up their unused park for the day, and allows those with the fastest fingers to reserve that spot, on the spot – all from any smartphone, anywhere, anytime. It’s making leased carparks liquid, … Read moreLiquid Carparks: FreeParking, the App