Sometimes, a little reminder that anyone can help is all we need to jog ourselves out of our comfort zone. So, we sent the Auckland City Mission’s smallest ever fundraiser out onto the streets…
Imagine an untouched piece of the purest land in the world, secured in your name – and the chance to pay it a visit.
Taking the iconic but globally tiny Steinlager Pure brand to the world was not going to be easy. Luckily, we came up with a plan that just might resonate with urban dwellers the world over.
We froze $40,000 in a two-tonne block of ice, surrounded it with txt-operated robots, and asked New Zealanders to set the robots to work via txt instructions that acted as donations.
Not your ordinary website for not your ordinary beer: when Steinlager Edge debuted as the mid-strength beer for those living life to the full, we knew we had to pull something out of the bag to not only help explain the product benefit, but to cut through with an idea that actually added value to the web experience, rather than interrupting it.
As a precursor to the launch of a new campaign for Steinlager Pure, iconic words from the late Prime Minister of New Zealand, David Lange, were writ large in the sand on New Zealand’s shore.