Good question. Who knows?! To help my teams find out, I designed the “22 Minutes” training and inspiration tool* – a short and sweet way to explore and integrate the new and weird into our thinking, every couple of weeks. Importantly, it’s a regular thing – not a once-a-year visit from an interstellar messenger… *two … Read moreWhat is 22 minutes into the future?
Really emotional digital stuff is tough to get right, but, maaaaan, it’s fun. To wit: introducing three things that make me think about how technology helps drive emotion. What do you do when pushing pixels – creating “nothing” – needs to have an emotional effect? How do we make people feel happy / worried / … Read moreMaking people feel ‘nothing’
22 minutes into the future we’ll be immersed in a whole new virtual reality that’s shiny and wonderful – at the same time as we’re still living in another, pre-existing reality that’s a little bit ugly. A bit machine-driven-face-detection-spam-stalkery. So: when and where are you truly off the grid? How much does Facebook know about … Read moreHiding in plain sight
22 minutes into the future we’ll be able to demonstrate what makes something great (or dumb), by, er, actually demonstrating what it is that makes that particular thing, great (or dumb). Allow me to explain: so often, in comms agencies, we are tasked with simply creating a message and paying to show it to people. A … Read moreHave a play. Or not.