We were honoured to have our YouTube work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprised, though; it is a clever piece that was seriously hard work to get working, but oh-so-cool because of it. It’s clever because it uses tons of tech to deliver you a video-first ad experience. It’s … Read moreTake your voice for a drive
Faced with refreshing old-school Bonus Bonds (they’re national bank bonds that pay no interest, but reward holders with random cash prizes), we went back to the classics. The existing TV campaign featured a conga line set off every time someone wins a prize. Charged with creating a lead generation campaign to bring a younger audience … Read moreThe Longer Conga: gamifying finance
Together, Tourism Victoria and Publicis Mojo created the longest-running tourism marketing programme in the world. The eighteen-year-old ‘Jigsaw’ campaign is now its tenth phase, with the launch of a new chapter: ‘Play Melbourne’ – a story to deepen visitors’ appreciation of Melbourne’s unique creative sub-culture.
Sometimes, a little reminder that anyone can help is all we need to jog ourselves out of our comfort zone. So, we sent the Auckland City Mission’s smallest ever fundraiser out onto the streets…
Imagine an untouched piece of the purest land in the world, secured in your name – and the chance to pay it a visit.
Taking the iconic but globally tiny Steinlager Pure brand to the world was not going to be easy. Luckily, we came up with a plan that just might resonate with urban dwellers the world over.
A setup that leverages Virgin’s unique personality and familiar rock star personality to create what was at the time a totally unique customer retention community, pushing highly customised content and offers to Virgin Mobile customers – or should we say, members.
Not your ordinary website for not your ordinary beer: when Steinlager Edge debuted as the mid-strength beer for those living life to the full, we knew we had to pull something out of the bag to not only help explain the product benefit, but to cut through with an idea that actually added value to the web experience, rather than interrupting it.
As a precursor to the launch of a new campaign for Steinlager Pure, iconic words from the late Prime Minister of New Zealand, David Lange, were writ large in the sand on New Zealand’s shore.