GRAND EFFIE – Most Effective Campaign 2017. There’s often magic buried in the data. This four-year project demonstrates that, in spades. Two or three years of watching the way customers behaved “better” when offered emotional experiences (vs rational monetary rewards) lead us to an award-winning strategic approach. Here’s how the story goes: Rebranding a company … Read moreEnergy made Wonderful
“We all have something we know should probably be a bit more of a priority. Something we know is quite important, but maybe don’t want to think about too much right now. Maybe it doesn’t look like it’d be much fun, or maybe we’ve told ourselves it’s not urgent. “So we do what someone else … Read moreHey, sheeple!
Kickstarts. Pitches. Workshops. Brand support. There’s a hell of a lot of work that goes on behind the scenes, lead by asymmetrical systems-thinkers like, well, me for example. Check this lot out: Kickstarts – strategic, creative, CX, innovation; a kickstart is typically a formal, four-hour session designed to extract and define the issues and ways … Read moreThe CX-y stuff behind the work…
Great CX work delivers seriously excellent results. For example? When you marry a searing insight (panic can cause men to freeze at present-buying time) with killer tech (1st- and 3rd-party data funnelled through a dynamic display platform), you hit the right person, in the right place, at the right time. You show them the right … Read moreGifts that Go Places
How do you drive positive NPS amongst a wide audience, by throwing a party for a small segment? Vodafone’s customer rewards division – “Fantastic Fridays” – threw an exclusive private party, featuring DJ Martin Garrix. And we at FCB threw together a kick-ass campaign to tell people about it, get them along – and make them feel … Read moreFantastic Fridays: Get in Line
It was an honour to have this work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprising, though; it used tons of tech to deliver an interactive experience that was actually quite delightful. With voice-activated MyLink control, Cruze pretty much does what you tell it. So, we built a way for people to … Read moreTake your voice for a drive
Faced with refreshing old-school Bonus Bonds (they’re national bank bonds that pay no interest, but reward holders with random cash prizes), we went back to the classics. The existing TV campaign featured a conga line set off every time someone wins a prize. Charged with creating a lead generation campaign to bring a younger audience … Read moreThe Longer Conga: gamifying finance
Together, Tourism Victoria and Publicis Mojo created the longest-running tourism marketing programme in the world. The eighteen-year-old ‘Jigsaw’ campaign is now its tenth phase, with the launch of a new chapter: ‘Play Melbourne’ – a story to deepen visitors’ appreciation of Melbourne’s unique creative sub-culture.
Got a problem? I’ve always got a solution. Here’s a perfect example: a web App that lets the crew at FCB free up their unused park for the day, and allows those with the fastest fingers to reserve that spot, on the spot – all from any smartphone, anywhere, anytime. It’s making leased carparks liquid, … Read moreLiquid Carparks: FreeParking, the App
Sometimes, a little reminder that anyone can help is all we need to jog ourselves out of our comfort zone. So, we sent the Auckland City Mission’s smallest ever fundraiser out onto the streets…