Greg Wood - Integrated, Strategic Digital Creative Director » Print

Treat your customers like rock stars

gredge — Fri, 08 Jan 2010 10:49:27 +0000

Who wants to be treated like a number? Nobody – that’s who. That’s why Virgin Mobile came to Publicis Digital for help with bringing the idea of a digital Members’ Lounge to life.

Virgin Mobile Members’ Lounge – treating customers like rock stars…

As the iconic underdog battler brand on the Australian mobile scene, Virgin Mobile had all the right in the world to leap into social marketing boots and all. Our team at Publicis Digital in Auckland – Andre, me, Jeremy and Rochelle – conceptualised and designed an approach designed to break through the corporate culture and treat Virgin Mobile “members” like, well, rock stars.

Based in a slick, ultra-fluid site built by our team in Australia, and driven via a Twitter feed packed with surprise gigs, topups, freebies, shoutouts and more, the Members’ Lounge leverages Virgin’s unique personality and familiar rock star personality to create what was at the time a completely new style of customer retention community, pushing highly customised content and offers to Virgin Mobile customers – or should we say, members. One of those wonderful projects when strategy, ideation, design, development, the web tools to make it happen and a fully engaged client results in something really cool. Me likey.

Embedding ideas in their context.

gredge — Tue, 07 Aug 2007 05:10:45 +0000

The alchemy of ideas: turning your everyday insert into something great.

This work for Cisco Systems was briefed in as an insert the media crew accidentally bought; “could you just bang something out, please?”. One never just “bangs something out” — especially with such a great idea staring oneself in the face. These heavy-duty network devices with embedded security feature an inextricable link between the network router and its built-in security device. One unit instead of two means one password fewer, one exposed network address fewer, and no cross-vendor arguments. Security is embedded right into the unit.

Dressing up for Christmas

gredge — Wed, 22 Nov 2006 06:04:17 +0000

Citibank: Dressing up for Christmas

Citibank partnered with Singapore’s oldest department store to create the Citibank Tangs Visa – just in time for Christmas. We went shopping for a couple of kick-ass illustrators, and ended up with a real treat: a bagful of goodies, just for Citibank Tangs Visa cardmembers.

HAcKeD Cd

gredge — Mon, 16 May 2005 04:27:09 +0000

Where's my CD? It looked secure on the outside...

It might look safe and secure from the outside now, but there’s no reason to believe the hackers haven’t already been and gone…
This “free CD” full of tips and tricks to stop the hackers in their tracks is surely an extremely valuable item – hence the secure packaging. But on opening the case, the network security engineer to whom this was sent discovers the CD has been stolen long before the package was sealed… (Concept only)

What it does
Makes the concept of holistic network security stunningly clear: a firewall is no longer enough to secure an extended network.

Who built it
Concept, design, artwork, copy, photography, and hand modeling all by, er, me.

Winner!
Amongst all the awards, I am still proudest of having this piece chosen by my peers at Wunderman as the best unproduced idea (Cannes 2005). Cheers, you lot.