Embedding ideas in their context.

gredge — Tue, 07 Aug 2007 05:10:45 +0000

The alchemy of ideas: turning your everyday insert into something great.

This work for Cisco Systems was briefed in as an insert the media crew accidentally bought; “could you just bang something out, please?”. One never just “bangs something out” — especially with such a great idea staring oneself in the face. These heavy-duty network devices with embedded security feature an inextricable link between the network router and its built-in security device. One unit instead of two means one password fewer, one exposed network address fewer, and no cross-vendor arguments. Security is embedded right into the unit.

Greg Wood - Integrated, Strategic Digital Creative Director » b2b

Embedding ideas in their context.