Two doors: one leads to excitement, the other to enchantment

A sideline to the then-newly revamped Millennium Copthorne corporate site, this blog-based travel journal is packed with local ideas, supplied by hotel staff and delivered from two points of view: do you want to play, or pause?

What it does: A great job of adding personality to Millennium & Copthorne hotels by allowing staff to share their knowledge and ideas, for guests to enjoy from an invigorating or relaxing perspective. Endlessly updatable, and the more content the better.

Who built it: The idea was sold in by Daryl Arnold. Joel, Farah and myself knocked it into shape, while Jon and May kicked off the design for May and Andy to polish. Back end by Kash Neo and Friends; initial content from me, writer / editor Vanessa Wood, and very receptive and helpful clients Jinou Park and Darren Ng and Friends.

What we learned: When your idea is sold in properly, the rest will follow. Play / Pause is a good example of a project that came together just right: a great idea, creatively presented through moodboards, concept sketches and client involvement, all leading to collective agreement. That agreement was taken up by a motivated creative team producing first-class design, built upon a modular backend written by professional developers, populated with professional writing, and all managed by a project manager… we even had a scope document, a timeline and a contract. Joy!