Greg Wood - Integrated, Strategic Digital Creative Director » copy

Schhh… it’s for adults only.

gredge — Fri, 13 Mar 2009 05:04:53 +0000

The Schweppes Short Film Festival Bar - with a twist...

In a world dominated by perceptions of carbonated beverages being “fizzy pop for kids”, Schweppes was not being consumed at adult occasions. Something resonant needed to happen to remind the audience of the timeless, adult sophistication of Schweppes. The web was the perfect medium to deliver content unashamedly targeted at adults. The team at Mojo created an online-only Short Film Festival, featuring filmic stories that reflect adult experiences and aspirations, leaving the audience intrigued, invigorated and wanting to know more.

Our team was asked to “invigorate” the relatively static site. Amongst a slew of enhancements, we added an intriguing, sophisticated and entertaining Bar experience… with more than one twist. Visit the site to see what I mean.

With over 1.4 million unique visitors to date, at an average of 7.6 minutes on site, that’s 10 million minutes of brand engagement.

Embedding ideas in their context.

gredge — Tue, 07 Aug 2007 05:10:45 +0000

The alchemy of ideas: turning your everyday insert into something great.

This work for Cisco Systems was briefed in as an insert the media crew accidentally bought; “could you just bang something out, please?”. One never just “bangs something out” — especially with such a great idea staring oneself in the face. These heavy-duty network devices with embedded security feature an inextricable link between the network router and its built-in security device. One unit instead of two means one password fewer, one exposed network address fewer, and no cross-vendor arguments. Security is embedded right into the unit.

HAcKeD Cd

gredge — Mon, 16 May 2005 04:27:09 +0000

Where's my CD? It looked secure on the outside...

It might look safe and secure from the outside now, but there’s no reason to believe the hackers haven’t already been and gone…
This “free CD” full of tips and tricks to stop the hackers in their tracks is surely an extremely valuable item – hence the secure packaging. But on opening the case, the network security engineer to whom this was sent discovers the CD has been stolen long before the package was sealed… (Concept only)

What it does
Makes the concept of holistic network security stunningly clear: a firewall is no longer enough to secure an extended network.

Who built it
Concept, design, artwork, copy, photography, and hand modeling all by, er, me.

Winner!
Amongst all the awards, I am still proudest of having this piece chosen by my peers at Wunderman as the best unproduced idea (Cannes 2005). Cheers, you lot.