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	<title>Greg Wood - Integrated, Strategic Digital Creative Director &#187; direct</title>
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	<link>http://gregwood.info</link>
	<description>Taking advertising creativity beyond the line</description>
	<lastBuildDate>Wed, 02 Jun 2010 10:54:56 +0000</lastBuildDate>
	
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		<title>HAcKeD Cd</title>
		<link>http://gregwood.info/archives/121</link>
		<comments>http://gregwood.info/archives/121#comments</comments>
		<pubDate>Mon, 16 May 2005 04:27:09 +0000</pubDate>
		<dc:creator>gredge</dc:creator>
				<category><![CDATA[All Work]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Direct / DM]]></category>
		<category><![CDATA[Favourites]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[talent!]]></category>
		<category><![CDATA[tech]]></category>

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		<description><![CDATA[It might look safe and secure from the outside now, but there's no reason to believe the hackers haven't already been and gone...]]></description>
			<content:encoded><![CDATA[<div id="attachment_120" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-120" title="Hacked CD" src="http://gregwood.info/wp-content/uploads/2009/03/picture-8.png" alt="Where's my CD? It looked secure on the outside..." width="600" height="381" /><p class="wp-caption-text">Where&#39;s my CD? It looked secure on the outside...</p></div>
<p>It might look safe and secure from the outside now, but there&#8217;s no reason to believe the hackers haven&#8217;t already been and gone&#8230;<br />
This &#8220;free CD&#8221; full of tips and tricks to stop the hackers in their tracks is surely an extremely valuable item &#8211; hence the secure packaging. But on opening the case, the network security engineer to whom this was sent discovers the CD has been stolen long before the package was sealed&#8230; (Concept only)</p>
<p><strong>What it does</strong><br />
Makes the concept of holistic network security stunningly clear: a firewall is no longer enough to secure an extended network.</p>
<p><strong>Who built it</strong><br />
Concept, design, artwork, copy, photography, and hand modeling all by, er, me.</p>
<p><strong>Winner</strong>!<br />
Amongst all the awards, I am still proudest of having this piece chosen by my peers at Wunderman as the best unproduced idea (Cannes 2005). Cheers, you lot.</p>
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