Capturing the spirit of adventure and excitement of the film, Meet The Robinsons takes you on a treasure hunt to the future. This campaign seeded clues in off-line media such as bus stops, movie posters, and press ads; and asked participants to build “time-machines” by submitting their clues online.

What it does: Shares the excitement of the film through video and animation; more importantly excites kids into signing up to build their own Time Machine from parts they’d found scattered around Singapore.

Who built it: Steaming through content supplied by Buena Vista in California, Andy headed Kash and Loy to build out the back end, while cajoling a freelance artist to replicate the Disney style in developing the Time Machines for the front end.

What we learned: Keep Playing. The media company couldn’t seem to find ways to bring this movie to life. Profero kept at it, throwing idea after idea around until we found one that would gel with the audience of ten-year-olds.