Take a closer look at the Lumix G Series…
A sneaky wee one-off to help launch the G Series cameras in New Zealand. A bit of clever animation transforms a big old SLR into a svelte new G Series full of great reviews; you then grab the photographer’s loupe to see just what the real world thinks of the camera, in detail. Result: a great search profile, a smart technology solution, some good-looking graphics thanks to my man JC and the Cactus Crew, and we even added interaction in the form of some programmed learning. Not a bad little piece of work — and the camera’s good too!
Drawing a line in the sand.
Standing our ground with words writ large
All the ingredients in Steinlager Pure are sourced from the purest place on earth – New Zealand. New Zealand’s anti-nuclear stance is one of the reasons we can make this claim. With the permission of the estate of the late Prime Minister of New Zealand, David Lange, we brought to life the words from the 1985 Oxford Union debate – where David Lange made his case against pro-nuclear forces. At that time he drew a line in the sand that is now seen as one of the defining moments for New Zealand.
As a precursor to the launch of a new campaign for Steinlager Pure, words from that debate were written in the sand on New Zealand’s shore. The link at the conclusion of the film takes the viewer to a preview of the commercial, a fuller version of the debate and further information about Steinlager Pure.