The Longer Conga: gamifying finance

Longer Conga website and game

Faced with refreshing old-school Bonus Bonds (they’re national bank bonds that pay no interest, but reward holders with random cash prizes), we went back to the classics. The existing TV campaign featured a conga line set off every time someone wins a prize. Charged with creating a lead generation campaign to bring a younger audience … Read moreThe Longer Conga: gamifying finance

Liquid Carparks: FreeParking, the App

The FCB Auckland Free Parking App

Got a problem? I’ve always got a solution. Here’s a perfect example: a web App that lets the crew at FCB free up their unused park for the day, and allows those with the fastest fingers to reserve that spot, on the spot – all from any smartphone, anywhere, anytime. It’s making leased carparks liquid, … Read moreLiquid Carparks: FreeParking, the App

Cheers to your very own piece of New Zealand.

iPhone App Pure Land

Imagine an untouched piece of the purest land in the world, secured in your name – and the chance to pay it a visit.

Taking the iconic but globally tiny Steinlager Pure brand to the world was not going to be easy. Luckily, we came up with a plan that just might resonate with urban dwellers the world over.