The Longer Conga: gamifying finance

Longer Conga website and game

Faced with refreshing old-school Bonus Bonds (they’re national bank bonds that pay no interest, but reward holders with random cash prizes), we went back to the classics. The existing TV campaign featured a conga line set off every time someone wins a prize. Charged with creating a lead generation campaign to bring a younger audience … Read moreThe Longer Conga: gamifying finance

Food Photos Save Lives

Photographs of meals on social media profiles are a global first-world phenomenon. They’re also a tragic contrast to the millions of children suffering from severe malnutrition. But what if the food photo trend could be used to save lives? This social media campaign for Unicef New Zealand hijacked food photos as they were posted, pricking … Read moreFood Photos Save Lives

Liquid Carparks: FreeParking, the App

The FCB Auckland Free Parking App

Got a problem? I’ve always got a solution. Here’s a perfect example: a web App that lets the crew at FCB free up their unused park for the day, and allows those with the fastest fingers to reserve that spot, on the spot – all from any smartphone, anywhere, anytime. It’s making leased carparks liquid, … Read moreLiquid Carparks: FreeParking, the App

Cheers to your very own piece of New Zealand.

iPhone App Pure Land

Imagine an untouched piece of the purest land in the world, secured in your name – and the chance to pay it a visit.

Taking the iconic but globally tiny Steinlager Pure brand to the world was not going to be easy. Luckily, we came up with a plan that just might resonate with urban dwellers the world over.