Taking advertising beyond the line

Posts Tagged ‘Video’

Take your voice for a drive

Holden Cruze lets you use voice to control the bannerWe were honoured to have our YouTube work for GM’s Holden Cruze celebrated in Google’s Rich Media Showcase. Not surprised, though; it is a clever piece that was seriously hard work to get working, but oh-so-cool because of it. It’s clever because it uses tons of tech to deliver you a video-first ad experience. It’s clever because it simplifies the tech to tell a story: with voice-activated MyLink control, Cruze pretty much does what you tell it. So, hey, try telling it to do something you might expect from a car – like take you on a road trip, via StreetView, with your choice of music. It’s clever because we simplified the crap out of it: four destinations, four tunes, using existing frameworks and plenty of Google’s existing tech. It’s also clever because it gracefully degrades for non-Chrome users, yet still delivers the same story. But perhaps best of all, it’s not too clever. Just, kinda… fun. Click the pic, and be sure to try it in Chrome for best effect.

Holden Cruze masthead on the Google Rich Media Gallery

Extraordinary technology, made easy.

 


Sometimes all we need is a little help.

When times are tough, it can be easier to turn a blind eye with the promise of “next time, I’ll do something to help – but right now I just need to look after myself”.

Sometimes, though, a little reminder that anyone can help is all we need to jog ourselves out of that comfort zone. So, we introduced the Auckland City Mission’s smallest ever fundraiser – starting with a wee movie…

…and then we sent him out onto the streets to become the embodiment of vulnerability and never-give-up-ness. I don’t want to write an epic about his epic journey; best you click through BestAds to see the case study. I reckon it’s worth it.
kenneth raising funds for auckland city mission
I will be forever disappointed that we couldn’t get the Arduino to work with the mobile shield to get people texting a donation to keep him moving to the Mission on that last day. That would’ve been awesome – but cutting-edge stuff on a negative budget is never easy. Next time!


Drawing a line in the sand.

Standing our ground with words writ large

Standing our ground with words writ large

All the ingredients in Steinlager Pure are sourced from the purest place on earth – New Zealand. New Zealand’s anti-nuclear stance is one of the reasons we can make this claim. With the permission of the estate of the late Prime Minister of New Zealand, David Lange, we brought to life the words from the 1985 Oxford Union debate – where David Lange made his case against pro-nuclear forces. At that time he drew a line in the sand that is now seen as one of the defining moments for New Zealand.

As a precursor to the launch of a new campaign for Steinlager Pure, words from that debate were written in the sand on New Zealand’s shore. The link at the conclusion of the film takes the viewer to a preview of the commercial, a fuller version of the debate and further information about Steinlager Pure.