Taking advertising beyond the line

Meet Greg

Greg Wood, Digital Creative DirectorAward-winning marketing communications, from a strategist and creative with over 25 years’ experience in New Zealand, Australia and Asia.

Right now I’m a member of the Integrated Strategy Team at FCB –showing the way, solving wicked problems, and getting results at New Zealand’s Most Effective Agency.

Here, it’s my job to trigger, create and nurture ideas that change behaviour and deliver genuine business results. These are typically big, innovative, engaging ideas that aren’t easily commoditised.

Ideas of this type require a systems-level understanding of the way things work, and the way people use them – backed by a component-level focus on design and quality.

It’s a challenging role, to which I bring a fair bit of expertise:

  • Strategy – delivering and championing inspirational briefs. Includes facilitating workshops, specifying and conducting research, developing territories, presenting, and getting buy-in from all kinds of people.
  • Ideation – developing and selling effective concepts. Includes coming up with ideas in the first place, and helping others to do the same; selecting and extending platforms, mapping, prototyping, presenting, selling in, and actual execution from scamps to proofing.
  • Customer and User Experience – creating work that works for real people. Includes conducting user interviews, defining CX and UX processes, prototyping, testing and evaluation.
  • Digital and Response – using channels to prove efficacy. Includes developing CRM, eComms and social media strategies, test-and-learn strategies, dynamic content strategies and all related creative.
  • Teamwork – leading disparate groups to a single purpose. This means defining and nurturing a working culture, boosting individual expertise, managing team dynamics, retaining knowledge, and celebrating wins.
  • Collaborative execution – getting the work done, right. Focusing on outcomes, driving iterative production, and leading the application of agile ways of working – including test-and-learn, team sprints and more.

In my experience, you’ll need a team with direction and drive to bring big, effective ideas to life. A team that knows where it’s going, and why. That’s where I do my best work. I’m here to lead my colleagues and our clients to listen, learn, think, understand, and ultimately create change.

Want to know more? Download my CV, or just give me a call: +64-21-2730358