What I do
My expertise is creative integration – that perfect blend of broadcast, broadband, and mobile.
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Integration is what I do. It’s not always easy, but it can be simple – and it’s fun. When I’m not agitating for the simple addition of URLs to TVCs (people, c’mon, it’s 2010 already), you’ll find me considering the latest and greatest Consumer Generated Augmented Reality Social Networking Blog and Forum-Hacking Viral Propagation Engine Thing. It’s the kind of approach that results in:
• Helping Tararua Real Iced Coffee to a hugely successful launch, by giving your shambles of a mate a personalised video wake-up call – with a reminder to his mobile the next morning.
• Taking the online-only Schweppes Short Film festival to a whole new audience (2.5million visitors and counting) thanks to a bartender who knows what you’ve seen – and has a secret to share.
• Showing affordable fashion brand Glassons the tip of the social networking iceberg, helping them to Stop Nudism with an integrated Bebo presence based on protest.
• Creating a literal line in the sand for Steinlager Pure – by bringing a former Prime Minister’s legendary words to life, putting them in context, and sending them viral.
• Co-opting existing content to produce an extraordinary web experience for not your ordinary beer, taking the Steinlager Edge audience on journeys through the best of the ‘net.
Integrated, digital ideation and management requires specific skills, all of which I offer:
• Creative Solution Development – Listening, leading brainstorms, and extracting solutions to create rare, refreshing, relevant, useful, campaignable ideas, with clear implementation options.
• Communication Strategy – Combining insight with consumer advocacy, communication flows, dialogue marketing and results analysis to get the right message to the right people in the right way.
• Digital Expertise – Applying broad connection ideas to the ideal mix of search marketing, mobile image recognition, personalised emails, usable websites, social network profiles and applications…
• Direct Marketing – An obsession with results and the knowledge to produce them.
• Copywriting – Great headlines, persuasive print, evocative long copy, and comprehensive direct and digital experience; focused in IT, telecommunications, banking and FMCG.
• Presentation – A love of storytelling, a desire to communicate with clarity, an eye for an audience, an ability to close the deal.
• Team Management – Opportunity definition, strengths development, forecast and budget management, conflict resolution, team building, entrepreneurial approach.