I'm a CX-focused Strategist and Creative Director, expert at applying insight and creativity to lead the way, solve wicked problems, and get results.
My happy place is leading hybrid teams to make leaps beyond logic; merging deep data with anecdata, to find stories in the ways people react to an experience – then leveraging the very real power of emotion to measurably change the ways in which people behave.
Creative Strategy
Starting with the audience and delivering to the point. Leading workshops, defining problems, developing insights, writing briefs, making recommendations, presenting to C-Suite.
Creative Direction
Leading development of effective ideas, and selling them in. Nurturing teams, focusing efforts, mapping ideas, prototyping, presenting, and crafting to perfection.
Experience Design
Creating experiences that work for real people. Workshopping, user interviews, CX/UX mapping, customer journey creation, prototyping, evaluating, and sharing recommendations.
“...a natural collaborator... thrives in an agile environment; broad skillset, particularly good at B2B and tech... genuinely cares about the results.”
“...his enthusiasm speaks volumes when getting clients across new campaigns or leading the team though a particularly intense project...”
“...a real grown-ups’ creative that understands business ... a solid guy I was happy to have working on the team even halfway around the world...”
Wherever you are in the world, I’d love to talk. Send me an email or give me a call about interesting roles, team challenges – and where to find the best roti prata in Singapore: